Dr BEng. Bartosz Wojtyra has received research funding under the competition MINIATURA 4 (the National Science Centre).
The main aim of the pilot study in the form of a diagnostic survey will be to determine the importance of neolocalism in the preferences of craft beer consumers in Poland. The results will lead to answering the question about the essence of this concept from the point of view of market demand. Among many reasons for the development of the so-called beer revolution in Poland and worldwide is neolocalism. This concept explains an attempt to create a sense of local identity and connection with the place where the product is made. In the research the following hypothesis has been put forward: Neolocalism is more important in the sporadic group of customers than among regular craft beer consumers. Moreover, research questions concerning the craft beer market have been formulated: (1) What elements of neolocalism in the brewing strategy are important for regular and occasional consumers? (2) What other factors are important for the consumer when choosing a beer? (3) What are the typical features of regular and occasional craft beer consumers in Poland?